Personas: definition, origin, demarcation & purpose

Personas are user models that characterize the characteristics of people in a target group and can be seen as a proxy and blueprint of a typical customer. They are described in customer language, are as detailed as possible without losing the context of the task and as specific as possible without depicting real customers (anonymized). If you want to read more, click here: https://thenextweb.com/dd/

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